COPYWRITING – CREATION OF ADVERTISING CONTENT
Copywrite, copywriting, or CW is a service that involves the “creation of texts for advertising or marketing.”
Before the Internet Age, a copywriter’s job was essentially to create catchy slogans and taglines for billboards and radio & TV ads. As the Digital Era develops however, our talented professionals are now able to provide a wide range of services. Here are some of the most important ones:
- Texts for social media posts and ads (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.)
- Website content
- Blog posts according to SEO guidelines
- Product descriptions
- Brochures, catalogues
- Email newsletters
- Press releases
The list could go on and on, but if we were to describe a copywriter in a single phrase, it would be – a writer who, on top of being a grammar and punctuation expert, knows how to create “specific” advertising and marketing texts for brands and companies.
What does it mean to create “specific” texts? Copywriters possess another fundamental ability – to go beyond their own individual writing style and merge with the brand or company. By carefully studying its history, ideology, communication guidelines, tone of voice etc., the result is a text that fully corresponds the brand or company’s values as well as the essence of the advertised product or service.
Investing money in copywriting drives consumer engagement and (eventually) spending! Words move users towards an action - companies stand to potentially double their revenue if they offer their product in the users’ language.
P.S. A passionate copywriter (including the author of this text) will never fail to remind you of an important fact: “copywrite” is a word deceivingly similar to “copyright” – as in “all rights reserved”. English, you trickster, once again you have two words with identical pronunciation, yet with such different meanings.