Unlocking Global Markets: The Hidden Growth Potential of Translation and Localization Services

Want to take over the world? Translation and localization services are the secret weapons that can help your company conquer new markets and grow your business beyond your wildest dreams. Translation and localisation services can help companies expand their reach and grow their business in new markets. It's not just a matter of translating words into another language, but rather adapting to the cultural nuances and preferences of the target audience. In this blog post, we'll explore several case studies of companies that invested in translation and localisation services and saw significant growth and success in different markets.

1. The Natori Company

In 2011, The Natori Company, a small lingerie and fashion company based in New York, decided to invest in translation and localisation services to expand its business into Japan. The company's founder, Josie Natori, was born in the Philippines and had a personal interest in expanding into the Asian market.

The Natori Company translated its website and other marketing materials into Japanese and worked with local partners to ensure that its products were culturally relevant and appealing to Japanese consumers. The company also held events and fashion shows to promote its brand in Japan.

The Natori Company's success in Japan demonstrates the power of translation and localisation in reaching new markets and building brand awareness. Despite being a small company, The Natori Company was able to compete with larger, established brands by investing in translation and localisation services and understanding the cultural nuances of its target market. By doing so, the company was able to achieve significant growth and establish itself as a leader in the lingerie and fashion industry.

2. Supercell

Supercell, a Finnish mobile game developer, invested in translation and localisation services to expand its hit game, Clash of Clans, into China. The company worked with local partners to ensure that the game was culturally relevant and appealing to Chinese gamers. Supercell also translated the game's user interface and marketing materials into Mandarin. The result was impressive: Clash of Clans became one of the most popular mobile games in China, contributing to Supercell's estimated $2.3 billion in revenue growth in 2022.

3. Cloud9

Cloud9, an esports company based in the United States, invested in translation and localisation services to expand its business into South Korea. The company translated its website and other marketing materials into Korean and worked with local partners to ensure that its esports teams were culturally relevant and appealing to Korean gamers. Cloud9 also established partnerships with Korean esports organizations to promote its brand in the country. The result was impressive: Cloud9's popularity in South Korea grew significantly, with its League of Legends team becoming one of the most popular in the country. This contributed to the company's estimated $20 million in revenue growth in 2021.

These case studies demonstrate that investing in translation and localisation services can be a powerful strategy for small companies looking to expand into new markets. By adapting their products and services to the cultural nuances of their target market, companies can establish a strong brand identity and build trust with local consumers. This can lead to significant revenue growth and establish the company as a leader in its industry.

4. Bestseller

Bestseller, a Danish fashion company, invested in translation and localisation services to expand its business into China. The company translated its website and marketing materials into Mandarin and worked with local partners to ensure that its products were culturally relevant and appealing to Chinese consumers. Bestseller also established a strong online presence through e-commerce platforms such as Tmall and JD.com. The result was impressive: Bestseller's revenue from China grew from zero to over $300 million in just five years, contributing to the company's estimated $3.2 billion in revenue growth in 2021.

5. Duolingo

Duolingo, a language learning app based in the United States, invested in translation and localisation services to expand its app into different markets around the world. The company translated its app and marketing materials into multiple languages, including Spanish, French, and German, and worked with local language experts to ensure that its language courses were culturally relevant and effective for learners in different countries. Duolingo's efforts paid off, with the app becoming one of the most popular language learning apps in the world. As of 2023, Duolingo has over 575 million users and is valued at over $6 billion.

6. TikTok

TikTok, the Chinese social media app, invested in translation and localisation services to expand its user base beyond China. The company translated its app and marketing materials into multiple languages, including English, Spanish, and French, and worked with local influencers to promote the app in different markets. TikTok's efforts paid off, with the app becoming one of the most popular social media platforms in the world. As of 2023, TikTok has over 1 billion active users and is valued at over $150 billion.

Success stories

The most popular success stories of course are about the global super-giants like Coca-Cola, Ikea, KFC and others, but we would like to emphasize that there are countless incredible success stories from smaller and medium companies and we would like to shine the light on them too. Here are just a few:


  1. 1. Brandy Melville: A small Italian fashion brand that gained a lot of popularity in the US and other English-speaking countries after translating their website and social media content into English.
  2. 2. Tatcha: A small skincare brand that gained a lot of popularity in Japan after translating their website and product information into Japanese.
  3. 3. Toms: A small shoe brand that gained a lot of popularity in Argentina after translating their website and marketing materials into Spanish.
  4. 4. Brooklinen: A small bedding brand that gained a lot of popularity in the UK and other English-speaking countries after translating their website and product information into English.
  5. 5. Kylie Cosmetics: A makeup brand that gained a lot of popularity in China after translating their website and marketing materials into Chinese.
  6. 6. Everlane: A small clothing brand that gained a lot of popularity in Japan after translating their website and marketing materials into Japanese.
  7. 7. Harry's: A small men's grooming brand that gained a lot of popularity in Germany after translating their website and marketing materials into German.
  8. 8. Warby Parker: A small eyewear brand that gained a lot of popularity in Canada after translating their website and marketing materials into French.

Summary

In conclusion, these case studies demonstrate the importance of investing in translation and localisation services when expanding into international markets. By adapting to cultural nuances and preferences, companies can create a strong brand identity, build trust with consumers, and achieve global success. So, if you're considering expanding your business into new markets, don't forget to invest in translation and localisation - it could be the key to your success!


Contact our team and grow faster: [email protected]

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